Australian gambling operator BlueBet announced in a press release its intention to end its market access agreement in Indiana.
BlueBet held a deal with Horseshoe Hammond, owned by Caesars Entertainment, and permitted BlueBet access to the Indiana online sports betting market. BlueBet never launched an online sports betting platform in the Hoosier State.
BlueBet has held its market access agreement in Indiana since June 2022. The company has been reviewing its U.S. operations since announcing an agreement to acquire Betr in April. Betr is an Australian sportsbook that shares the name of the fast-expanding U.S. operator Betr but is not connected.
While the strategic review determined the company should halt its U.S. expansions, the press release noted its plan to consolidate its U.S. betting operations. The release highlighted BlueBet’s agreement with Green Savoree Mid-Ohio to be its exclusive online sportsbook provider in March.
“The company expects that demonstrating the strength of its B2B offer will unlock further B2B partnership opportunities, leading to a reduction in the net cash used in scaling the U.S. business,” the BlueBet press release said.
BlueBet is the parent company behind ClutchBet, an online sportsbook available in Colorado, Iowa and Louisiana. ClutchBet launched in Iowa in 2022, entering the Colorado market before going live in Louisiana this year. Since an announcement in December, Pavilion Payments has operated all ClutchBet payments.
