IGT to unveil new sustainability initiatives at ICE London

January 31, 2023 9:27 AM
Photo: Photo CDC Gaming Reports
  • Rege Behe, CDC Gaming Reports
January 31, 2023 9:27 AM
  • Rege Behe, CDC Gaming Reports
  • Europe
  • United States

International Game Technology Tuesday announced it will introduce new features of its Sustainable Play campaign at ICE London. IGT will share global sustainability initiatives during the conference, scheduled for February 7-9 at ExCel London.

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The initiatives will be included in future marketing and communications messages on IGT’s commitment to nine of the 17 United Nations’ Sustainable Development Goals.

“Sustainable Play represents IGT’s commitment to leading the gaming industry in global sustainability. It celebrates our dedication to our people and planet as we deliver innovation and excellence that is ‘Ahead of the Game,’” said IGT SVP Marketing, Communications and Sustainability Wendy Montgomery in a statement. “Valuing and protecting our people, advancing responsibility, supporting our communities and fostering sustainable operations are the key priorities driving Sustainable Play.”

IGT representatives will be at the ICE Consumer Protection Zone to meet gaming industry sustainability leaders. The company also will unveil its latest products and solutions at the conference.