International Game Technology and the WWE are getting ready to rumble.
IGT Friday announced it has struck an exclusive multi-year deal with the wrestling company to develop and distribute WWE-branded omnichannel lottery games.
“The WWE brand has broad appeal that reaches diverse age groups and cultural demographics in many geographies,” said IGT Chief Operating Officer, Lottery, Jay Gendron in a statement. “IGT looks forward to melding the unique WWE assets with IGT’s lottery expertise to create appealing, high-quality games and second-chance promotional opportunities for our global customers and their players.”
IGT also will create turnkey promotional programs featuring company logos, superstars, events and programs.
“IGT is the clear industry leader in the lottery and gaming space, and we look forward to collaborating by bringing our intellectual property to our fans and lottery games around the globe,” said WWE Vice President, Revenue Strategy & Development Alex Varga in a statement. “This is an exciting opportunity for us to continue to leverage the strong crossover between the WWE Universe and another segment of the gaming landscape.”
The WWE also has a partnership deal with DraftKings, its official gaming partner.
