IGT to acquire iSoftBet for $174 million

IGT to acquire iSoftBet for $174 million

  • Rege Behe
April 11, 2022 3:15 PM
  • Other

London, U.K-based International Game Technology Monday announced it has entered into a definitive agreement to acquire iSoftBet, a leading content provider and third-party game aggregator, for approximately 160 million euros in cash (approximately $174 million USD).

The acquisition more than doubles the IGT PlayDigital content library to approximately 225 proprietary games and provides a proprietary game aggregation platform to distribute third-party games and data-driven promotional and user-engagement tools.

“The acquisition of iSoftBet will provide market-tested proprietary digital content, advanced game aggregation capabilities, scalable promotional tools, analytics, and strong creative talent to IGT’s PlayDigital operations,” said IGT CEO Vince Sadusky in a statement. “This will enhance PlayDigital’s competitive capabilities with a proven, complementary content portfolio across Europe and North America as we provide best-in-class games and technology to our fast-growing igaming customers.”

Located in the U.K., iSoftBet’s portfolio of games includes Colossus: Hold & Win, Red Dog, and Crabbin’ Crazy.

Deutsche Bank analyst Carlo Santarelli wrote in a statement that the deal increases IGT’s ability to serve the icasino   segment and expands the company’s network “with what we believe will be a stronger suite of customer experience oriented titles, something we believe  IGT  has been lacking in to date, as a physical equipment supplier first operator.”

The deal is expected to be completed during the second quarter of 2022, subject to customary closing conditions.

Rege Behe is lead contributor to CDC Gaming Reports. He can be reached at rbehe@cdcgaming.com. Please follow @RegeBehe_exPTR on Twitter.