International Gaming Technology Monday announced the renewal of an agreement with a longstanding partner. The technology and gaming provider has signed a ten-year licensing agreement with Sony Pictures Television granting it exclusive rights to the Wheel of Fortune brand across gaming, lottery, igaming, and ilottery, and non-exclusive rights to distribute Wheel of Fortune content to free-to-play social casinos.
The contract runs from January 1, 2025, through December 31, 2034. IGT first partnered with the Wheel of Fortune brand in 1996.
“In securing exclusive gaming, lottery, igaming and ilottery access to the Wheel of Fortune brand through 2034, IGT can maximize the returns of this licensing partnership and advance our legacy of creating omnichannel Wheel of Fortune games that generate demand and award prolific jackpots,” said IGT CEO Global Gaming Renato Ascoli in a statement. “Sony Pictures Television has been a trusted IGT partner for more than 25 years and in that time, we’ve delivered a diverse portfolio of Wheel of Fortune games that has set the industry standard for innovation, is the clear leader in industry game-performance charts and generated significant revenue for our customers.”
There have been more than 300 versions of Wheel of Fortune slots that have paid more than $3.5 billion in jackpots, with over 1,100 players winning jackpots of $1 million or more.
“We are thrilled to be extending our long-standing partnership with IGT,” said Sony Pictures Television Executive Vice President of Game Shows Suzanne Prete. “This landmark agreement guarantees that casino and lottery players around the world can enjoy world-class Wheel of Fortune-themed games for years to come. Sony Pictures Television and IGT share the same commitment to applying the Wheel of Fortune brand in ingenious ways, creating growth opportunities and ensuring that Wheel of Fortune remains synonymous with winning and fun.”
IGT and BetMGM this year launched Wheel of Fortune Online Casino in New Jersey, the first brand-led online casino in North America. IGT also recently launched Wheel of Fortune Triple Gold Spin, the first omnichannel wide-area progressive jackpot in the U.S.