iGB L!VE set a record when it attracted more than 14,500 on-site visits at the RAI Amsterdam July 11-14.
Records were broken in every metric, with iGB L!VE ’23 being the biggest and busiest edition of the show to date. The 7,229 attendees were 44% higher than the previous record of 5,022 set last year and 54% more than in 2019 when 4,694 igaming professionals and affiliates attended what was the last edition of the show to take place prior to the pandemic.
Of the 207 exhibitors taking space on the show floor, the overwhelming majority rebooked for 2024 within days of the show closing. And 68% of visitors to RAI Amsterdam were part of their organization’s decision-making team and the single largest cohort of visitors were CEOs.
Reflecting on the success of the show, Naomi Barton, portfolio director responsible for iGB L!VE said: “Our creative for 2023 was ‘Another Level’ and the international community of B2B visitors and affiliates helped bring that messaging to life.
“We constantly track the pre-registration data and the similarity between the predicted and the actual attendance shows what was a marginal drop-off – another sign that iGB L!VE attendees are serious industry players. In terms of the audience segments, 62% were from the B2B side of the industry and 38% were from our affiliate community.
“The focus on delivering new insights was achieved with features such as the Consumer Protection Zone, which was launched at iGB L!VE ’23, and a powerful learning program with contributions from senior government officials and regulators representing jurisdictions including France, The Netherlands, Malta, and Curacao.
“We also provided an onsite meetings hub for the first time at iGB L!VE via iGB Introducing, which helped ensure that peer networking and business generation, the cores of the event, were successfully facilitated.”
Looking ahead, Naomi Barton announced important new developments for 2024. “Due to sustained customer demand and industry growth, we have made the strategic decision to expand into brand new halls at the RAI Amsterdam. Some 80% of exhibitor space is already booked a full year ahead of the show opening. It’s a remarkable response that demonstrates the reputation and status enjoyed by the iGB L!VE brand.”
