The Young Gamers and Gamblers Education Trust (YGAM) Monday was named the official charity partner of ICE London 2023. YGAM will also be charity partner for the iGB Affiliate London Awards on Feb. 9, 2023, at art deco venue Troxy in London.
Clarion Gaming Managing Director Stuart Hunter noted that YGAM is a progressive organization familiar to many of the ICE London exhibitors and stakeholders.
“In all of the many conversations that we have with the industry safer gambling is at the top of their agenda,” Hunter said, “and we are delighted to be able to use the power of the ICE brand and the platform provided by ICE London to promote safer gambling and raise awareness of the outstanding work undertaken on a daily basis by the team at YGAM.”
The partnership also confirms YGAM as an ICE Ambassador. The organization will receive branding around the show, be part of the official exhibition opening, attend as guests at the Casino Awards and the WRA reception, and have fundraising visibility via point-of-sale leaflets and QR codes including in the ICE Show Daily newspaper.
“We are pleased to be working closely with Clarion Gaming again this year,” said YGAM Director of Business Development and Fundraising Ian Shanahan. “ICE London is the biggest event of its kind, so its profile provides our charity with a valuable platform to raise awareness of the important work that we do to help prevent gaming and gambling harms.
“We’re looking forward to joining colleagues from across the third sector in the Consumer Protection Zone in its prominent location. YGAM will be launching our ambitious new strategy and refreshed brand in 2023 so we’re looking to showcase this at ICE ahead of an exciting year for the charity!”