Clarion Gaming on Wednesday said the first editions of ICE Barcelona and sister show iGB Affiliate are sold out.
To be held at the Fira Gran Via Barcelona January 20–22, the shows will feature 1,000 exhibitor brands from 118 countries occupying 120,000 square meters.
“ICE and iGB Affiliate are now officially sold out, and we are operating a waiting list for 2026,” Clarion Gaming Managing Director Stuart Hunter said in a statement. “The fact is that we could have sold much more space, but we are committed to a strategy of sustainable growth, which means aligning the physical size of the show floor with the continued upward trajectory in visitor numbers which has underpinned and powered the development of ICE for over a decade.”
In addition to providing additional space for exhibitors to showcase brands, the relocation to Fira Gran Via Barcelona has created opportunities for new features and the enhancement of existing ones. The first ICE Association Assembly has been created to enable trade bodies to promote their values and create new opportunities for the gaming community across every sector and geography.
The ICE World Gaming Forum, previously ICE VOX, will feature the World Regulatory Briefing, the new Casino & Leaders Conference – formerly the ICC – and the new Esports & Games Conference, formerly the Esports Betting Conference. The World Gaming Forum will deliver connections and content, workshops, roundtable discussions and networking events, providing a home for the industry’s thought leaders, innovators, challengers and policy makers. It will be situated in the Fira Gran Via Barcelona and feature an club-style VIP lounge for delegates and speakers, a dedicated networking garden and access to a range of concierge services, including early access to the show.
ICE Barcelona will concentrate on safer gambling with the launch of the new Sustainable Gambling Zone in Fast Forward, Halls 4 & 5. Building on the introduction of the Consumer Protection Zone in 2018, the SGZ represents promoting responsible gambling practices and reflects the latest innovations and insights in the sector featuring the leading organizations dedicated to advancing player protection.
“The enthusiasm for Barcelona is palpable with over 70 percent of the top 25 exhibitors deciding to extend their profile,” Hunter said. “Fira Gran Via Barcelona will host a record-breaking event that will be packed full of global firsts and brought to life by the smartest minds in gaming and technology-based entertainment.
“Once again, ICE and iGB Affiliate will welcome the industry’s leading trade associations, strategic bodies, regulators, CEOs of tier-1 operators and games creators underlining its reputation for being the ‘Davos of Gambling’.”
