ICE attracts record attendance in its farewell event in London

March 7, 2024 8:17 PM
  • Rege Behe, CDC Gaming Reports
March 7, 2024 8:17 PM

In its farewell to the UK, ICE London set a new attendance record.

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Clarion Gaming on Thursday reported that ICE London along with the iGB Affiliate conference at ExCel London attracted 52,345 unique attendees, totaling more than 100,000 visitor days.

ICE unique attendance totaled 45,050, a 12% year-over-year increase, with iGB Affiliate registering 7,295 unique visitors, an increase of 27% from the previous record set in 2023.

Next year’s conference will be held in Barcelona, Spain.

“February’s historic editions of ICE and iGB Affiliate were what I would describe as ‘I was there’ events,” said Clarion Gaming Managing Director Stuart Hunter in a statement. “ICE and iGB Affiliate occupied every square millimeter of exhibition and meeting space available at ExCeL London and I am hugely grateful to everyone in the industry for creating an experience which was full of energy, excitement and optimism for the future.

“Our exhibitors made a herculean effort to bid farewell to London in style and from all of the feedback received at show and from subsequent emails and conversations the celebratory mood connected with everyone who was present.”

ICE London 2024 attracted attendees from 164 nations. Seven nations registered attendance of over 1,000, including Malta (3,364 visitors); United States (1,913); Bulgaria (1,659); Cyprus (1,658); Spain (1,483); Germany (1,235); and Brazil (1,134).

Hunter stated that a post-conference review so far indicates that attendees’ approval ratings have yielded a score of 95 on a scale of 100.

“Whilst that’s really satisfying we are very aware that the bar has been set for Barcelona 2025,” Hunter said. “The entire team is confident that we can maintain and improve on what London has delivered. Make no mistake these are hugely exciting times for everyone that’s involved with ICE and iGB Affiliate.”