Toronto-based video sports content creator Homestand Sports announced Thursday a strategic content alliance with SportsGrid Inc. to produce and distribute exclusive original programming across the network’s streaming connected TV platforms in Canada.
When the SportsGrid Canada channel debuts in mid-February it will feature Homestand Sports daily on the network’s live and original program schedule to inform and entertain millions of sports fans with Canadian-focused coverage and real-time news and sports wagering data.
The featured original programming produced by Homestand Sports will originate from their studios located in Toronto and include the Homestand Sports Show, the Room 4-4-2 soccer show and The Parleh betting show. The programs will be streamed exclusively weekdays on SportsGrid Canada along with a weekend edition of Room 4-4-2 featuring veteran Canadian sports broadcaster James Sharman.
“We are in the business of sports entertainment. I’m excited about being able to distribute our brand of sports content to more Canadians, and give sports fans an alternative to what’s already out there,” said Kevin Kennedy, President of Homestand Sports. “We’ve identified young, high-achieving talent in the sports media business, and we are giving them a platform to connect with sports fans by using their authentic voice every single day.”
Homestand Sports will also produce special event tentpole live coverage of the NHL Trade Deadline to air on March 3, 2023.
“In choosing the network’s strategic content partner in Canada, it was critical to align with a media producer with the programming expertise and talent team to scale the essential original programming coverage of Canadian sports.” said Jason Sukhraj, SportsGrid’s General Manager of Canada. “The founders of Homestand Sports share SportsGrid’s enthusiasm for the opportunity to reach Canadian sports fans on FAST channels, and they have developed a business model that fits perfectly with our regional network strategy.”
Homestand Sports is the consumer media division of Parleh Media Group, produces sports video content. It is also the home of sports talk and events brands – including Pitch Talks, Puck Talks, Hoop Talks and Footy Talks.
