Golden Matrix Group has launched an AI-powered casino game recommender for its online casino, Meridianbet, that uses AI to consider player behavior, behaviors of similar demographics, individual preferences and previous activity to make personalized game recommendations.
“This unique state-of-the-art Artificial Intelligence tool is a game changer. We expect it to generate increased revenues, higher player values as a result of stronger loyalty and retention of players and, most importantly, by providing an enhanced overall experience for Meridianbet players,” Meridianbet CEO Zoran Milosevic said in a press release.
The online casino will split suggested games into two categories: “Games You’ve Tried” and “Games You Might Like.” “Games You’ve Tried” will display games players have played that the AI determines they may have enjoyed. The “Games You Might Like” tab will use these behaviors to recommend new games. The AI model adjusts daily to keep up with players’ latest preferences.
Meridianbet, which Golden Matrix Group acquired in January, has been running tests on the AI technology, revealing a 3 percent increase in user engagement with recommended games over the first month of use through the press release that announced the launch of the casino game recommender. The tests also showed a 9 percent increase in engagement for unseen recommended games as well as a 12 percent decrease in user engagement for unrecommended games. Meridianbet determines engagement by several factors like turnover and the number of spins customers play.
The technology was revealed as Golden Matrix Group recently announced plans to buy back a maximum of $5 million in stocks.
