Global Market Advisors and The Strategy Organization have announced a merger to create a gaming and hospitality consulting company. The combined companies will focus on the gambling, hospitality, igaming, web3, sports betting, esports, and entertainment industries.
The merger capitalizes on GMA’s 17-year legacy as a leading consulting firm to the industry and is coupled with TSO’s expertise in today’s leading verticals, the companies’ executives said.
The combined organization will have offices in Las Vegas, Denver, Europe and Singapore to deliver consulting, advisory, management and executive placement services to its current and future gaming, sports betting, hospitality and entertainment clients around the world.
“We’ve known and worked with TSO principals for years,” said Steve Gallaway, managing partner for GMA. “Their cutting-edge knowledge, combined with GMA’s expertise, will allow us to help bring all customers into the modern-day era of gaming and hospitality.”
TSO founding partner Josh Swissman said that when the company was formed, it was built around long-standing relationships, trust, and respect.
“Since the beginning, we have always held GMA in high regard and respected their position in the marketplace, so joining forces felt very natural and complementary,” Swissman said. “Most importantly, this combined group will be able to better serve its clients both now and well into the future.”
Seth Young, TSO managing partner, said the combination of the two companies creates an organization with infrastructure and resources on the same level as the nation’s largest consulting firms and positions this new team for strong growth. “The combined group’s breadth and depth of expertise in the gaming, hospitality, igaming, sports betting, entertainment and web3 spaces is unmatched,” Young said.
GMA, led by Gallaway and Kit Szybala as a partner and executive director of operations, provides clients with market assessments and feasibility studies, strategic planning, primary research, due diligence, general counsel, payroll control, operations analysis, government relations, responsible-gaming initiatives, business and marketing plans, and reward-program design. Its clients consist of the majority of public gaming companies, nearly 80 Native American tribes, commercial and investment banks, and government agencies from around the world.
The Strategy Organization was founded by Swissman, Seth Schorr, CEO of Fifth Street Gaming, and Matthew Chilton, former general manager at the Delano. With the addition of Young as a partner, the group collectively brings almost a century of experience in the hospitality, gaming, entertainment, web3, igaming, and online sports betting industries.