Gaming Innovation Group (GiG) and Hard Rock International have mutually agreed to terminate their partnership as the companies claim the strategic aims of both companies lay in separate paths.
With the immediate release of the contractual exclusivity clause, GiG is now free to free to pursue further nationwide US business. Hard Rock International will migrate to a different undetermined igaming and sports betting supplier at an undetermined date.
The companies considered their relationship “fruitful” and saw an upswing in results through 2020 but Hard Rock represented less than 2% of GiG’s revenues in the past 12 months and had a marginal negative contribution on EBITDA.
“Through our partnership with HRI, the GiG organization has built and customized a strong product that has helped HRI online break records during 2020,” said GiG CEO Richard Brown. “GiG will support Hard Rock fully as they migrate to their new supplier.”
Kresimir Spajic, SVP Online Gaming and Sports Betting at Hard Rock International, added, “We are thankful to GiG for helping us take our first steps in the regulated U.S. online gaming and sports betting market.”
GiG is aiming to “intensify [their pursuit] of further business opportunities in a fast-evolving US landscape”, currently having a fully compliant solution operational in two states.
