Americans not only love football, but they really love to bet on it.
According to GeoComply Solutions’ “From the Sidelines to the Mainstream” report, there were 242.3 million geolocation transactions during the first week of the NFL season. That’s a 56% increase over the first week of 2022 NFL season, and a 40% increase in betting accounts across GeoComply’s online sportsbook customers in the United States.
“Consumer awareness around the security and fairness of legal online betting platforms has played a pivotal role in the responsible growth of the industry,” said GeoComply CEO Anna Sainsbury in a statement. “While the increase in our transaction volume emphasizes the appetite for regulated online sports betting, our data also accentuates an urgent call to action. States without regulated online sports betting should get off the legalization sidelines and unlock their ability to protect customers and generate significant tax revenue.”
47% of the U.S. has access to legal, regulated online sports betting, the company says. That figure is expected to increase to 51% when North Carolina, Maine, Vermont, and Kentucky launch regulated sports betting over the next few months. The reports also indicate that there is significant demand for sports betting in Alabama, Georgia, Minnesota, Missouri, Mississippi, and South Carolina.
Since the repeal of the Professional and Amateur Sports Protection Act in 2018, jurisdictions have collected nearly $4 billion in aggregate tax revenue.
Data in “From the Sidelines to the Mainstream” was collected between Sept. 3 through Sept. 10, and based on aggregate geolocation transactions conducted by GeoComply for its sportsbook customers in the U.S.
