Geocomply releases NFL in-stadium betting-activity data

January 31, 2024 12:42 PM
Photo: CDC Gaming Reports
  • Mark Keast, CDC Gaming Reports
January 31, 2024 12:42 PM
  • Mark Keast, CDC Gaming Reports

As bettors ramp up for Super Bowl LVIII Feb. 11 at Allegiant Stadium in Las Vegas, Vancouver-based GeoComply, the technology company that detects location fraud, helping to verify a user’s true digital identity, has released NFL-stadium online-betting statistics from the 2023-2024 season,

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According to the data, since the start of the NFL playoffs, GeoComply has logged a 24 percent increase in geolocation transactions and a 12 percent increase in active user accounts compared to last season’s playoffs.

This past weekend in the conference championship games, the Kansas City Chiefs defeated the Ravens in Baltimore 17-10 and the San Francisco 49ers emerged victorious from a squeaker at home over the Detroit Lions, 34-31. For those two games, GeoComply registered a 35 percent increase in geolocation transactions and a 13 percent increase in active user accounts compared to the conference championship games last season.

When looking at the entire regular season, which wrapped up Jan. 7, Paycor Stadium (home of the Cincinnati Bengals) had the highest average on-site (within the stadium) geolocation transactions, with an average of 67,000 per game.

State Farm Stadium (home of the Arizona Cardinals) came in second with an average of 64,000 transactions per game, followed by Lincoln Financial Field (home of the Philadelphia Eagles), which averaged 61,000 transactions.

When looking at the 2023-2024 NFL regular season, GeoComply found that fans at FedEx Field (where the Washington Commanders play) created the most new accounts for online sports betting. On average, 695 new accounts were created within the stadium per game this past season.

MetLife Stadium (home of the New York Giants) came in second with an average of 438 new accounts per game there, followed by Paycor Stadium (374 sign-ups per game).