GeoComply analysis of early NFL season reveals high wagering volumes at games

September 22, 2022 1:41 PM
Updated: September 26, 2022 11:15 AM

GeoComply analysis of early NFL season reveals high wagering volumes at games

Photo: Shutterstock
  • Rege Behe
September 22, 2022 1:41 PM
Updated: September 26, 2022 11:15 AM
  • United States
  • Igaming
  • Sports Betting

The NFL season is only two weeks old, but the site of this year’s Super Bowl is already looking like a boon for sports betting. During the Arizona Cardinals’ Sept. 11 home game versus the Kansas City Chiefs at State Farm Stadium, GeoComply analysis recorded more than 66,000 geolocation checks from more than 7,300 accounts.

The site of Super Bowl LVII is near the top of GeoComply’s analysis of transaction volumes coming from NFL stadiums. Data from other stadiums, including the Philadelphia Eagles’ Lincoln Financial Field and the Pittsburgh Steelers’ Acrisure Stadium, indicate that live games are prime meeting points for U.S. sports bettors.

“Seeing data from many of these games, showing that more than 10 percent of NFL fans in stadiums are engaging with licensed sportsbooks, is a clear win for states that choose to regulate sports betting,” said GeoComply CEO Anna Sainsbury in a statement. “This wealth of data is so important for lawmakers and sports leagues to determine sports betting policies in their states and at their stadiums.”

The Vancouver, Canada-based provider of fraud prevention and cybersecurity captured geolocation data from inside stadiums, as well as surrounding parking lots to include tailgating. The data was collected from three hours before games until four hours after kickoff, a total of seven hours.

The first two weeks of the NFL season featured games played in the regulated states of Arizona, Colorado, Illinois, Louisiana, Michigan, New Jersey, New York, Pennsylvania, and Tennessee.

According to GeoComply, Lincoln Financial Field in Philadelphia was the busiest stadium during weeks one and two. This past Monday, Sept. 19, with only one other active NFL game to wager on, volumes skyrocketed to 76,400, more than any stadium in the first two weeks of the season.

Other highlights from the report:

  • The 40,000 transactions in and around Acrisure Stadium in Pittsburgh during the Steelers game against New England on Sept. 18 accounted for 28% of all sports-betting activity in the city during the recorded time period.
  • Bettors at the Ravens vs. Jets in the first week of the season were more active at MetLife Stadium than bettors at the same stadium for the Panthers vs. Giants game in week two. Both teams played on a Sunday.
  • More than 44,300 geolocation checks were recorded in the first week by 8,800 fans at the Jets game, but during the Giants’ game Sept. 18 at Metlife Stadium 38,800 checks were logged by 800 fewer fans (unique accounts).

Rege Behe is lead contributor to CDC Gaming Reports. He can be reached at rbehe@cdcgaming.com. Please follow @RegeBehe_exPTR on Twitter.