After several years of planning, research, development and field trials, GameCo is viewing the upcoming Global Gaming Expo as more than just an unveiling.
The company, which will be located in Booth 5034, has deployed its video gaming machines into a handful of casinos across the country and internationally, including the Borgata and Tropicana in Atlantic City, Foxwoods in Connecticut and Harrah’s Cherokee in North Carolina.
“We have upcoming installations with great casino partners from Florida to Oklahoma to California and with cruise ships too,” GameCo CEO Blaine Graboyes said in an interview this month with AlleyWatch.com. “In the next six months we have important milestones, as we continue our deployments with major casino operators in North America, Latin America, Europe, and Asia.”
At G2E GameCo will premiere its second generation titles, including “Steve Aoki’s Neon Dream,” an infinite runner game featuring Grammy Award-nominated DJ/Producer Steve Aoki, and “Terminator 2: Judgment Day,” a first-person action game based on the iconic science fiction film.
Other games debuting at G2E are the matching game “Cosmic Candy Heist,” a bubble shooter called “Poseidon’s Deep Sea Saga,” and the new hidden object game “Twisted Worlds.”
GameCo will also debut its multigame Bartop video game machine, featuring five of its casual and sports games, which can seamlessly fit into existing and future bar areas.
GameCo is one of the first start-up slot manufacturers to bring video games to the casino gaming floor. Graboyes said in the AlleyWatch interview the company looks “to marry two significant worldwide markets: the video game industry and the roughly $300 billion casino gaming industry.”
GameCo’s skill-based products are designed so that the main determining factor in how much a player can win reflects his or her ability to play the game. The video gaming machines have an element of randomness found in traditional slot machines. However, how well a player shoot aliens or monsters, for example, ultimately determines the game’s outcome.
The company’s proprietary arcade-style cabinets balance player skill with patented game design and maintain the same return to players as traditional slot machines.
Clearly, GameCo is targeting the millennial crowd. Graboyes has said the company’s games also appeal to players used to games on social media platforms.
Graboyes told AlleyWatch that GameCo plans to release five to seven new games before the end of 2017, with another one to two games a month in 2018. He said the games would include popular entertainment and video game brands.
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