G2E: BMM Testlabs makes its 20th show appearance

October 11, 2022 7:00 PM
Photo: BMM Testlabs
  • CDC Gaming Reports
October 11, 2022 7:00 PM

BMM Testlabs, the world’s original gaming test lab, inspection body, and product-certification consultant, marks its 20th appearance at the Global Gaming Expo. On hand are global and regional staff to provide support and advice to both new and existing clients and meet new suppliers.

BMM provides gaming testing and certification services across a range of key business segments, including sports wagering, igaming, games testing, casino-management systems, lottery services, field services, inspections, quality assurance, education and training, professional consulting, and cyber defense.

BMM Testlabs is joined at Booth 4408 by the BMM Innovation Group, which provides support in the areas of cybersecurity and responsible-gaming education through its cyber-defense company BIG Cyber and virtual training company RG24seven.

Martin Storm, executive chairman & CEO, said as the company enters its fifth decade of gaming-lab operations, BMM continues to outperform with year-on-year record growth rates. “We’ve emerged from the pandemic stronger than ever and continue to advance our share of business in both the sports betting and igaming sectors, as well as land-based product certifications.”

At G2E, BMM establishes meaningful connections, builds great relationships, and identifies cutting-edge technologies within the gaming industry, Storm said.

“We’re pleased to once again be exhibiting at G2E, our 20th year at the show,” Storm said. “We’re committed to educating new suppliers about entering any market in the world and looking for a lab partner that is focused on helping them be successful. We will be sharing updates on the ever-expanding gaming landscape in North America, as well as developments worldwide.”

As for the company’s objectives at G2E, Storm said BMM is still growing in its 41st year in business. It added two new offices to its global footprint and brought on board Europe’s most experienced gaming lab staff in Slovenia to bolster what he called an “impressive” European team.

“Being the oldest and most experienced laboratory allows us to focus on our customers and their business and product objectives,” Storm said. “We expect to help customers navigate the complex regulatory landscape in North America, while providing the most cost-efficient testing and highest quality certification services available in the world. BMM is dedicated to providing access to gaming markets around the world. BMM means any product, any requirement, anywhere.”

G2E provides a forum for BMM to share its extensive knowledge on the latest developments across the global market, especially emerging markets, Storm said. G2E is also one of its best opportunities for listening to regulators, suppliers, and operators, in order to learn how the company can best support their objectives.

“Learning from these conversations helps us build and deliver new strategies and solutions to our partners,” Storm said. “The BMM Innovation Group was born from such conversations and market needs and now provides solutions that are custom tailored to the global gaming industry.”

Storm said one of BMM’s key leadership factors is its relationships with gaming regulators, with whom they work closely to contribute to the improvement of current technical standards. BMM’s knowledge of new technologies, such as blockchain and cybersecurity, and experience across global digital markets allow the company to prepare for current and future challenges when creating and interpreting new regulations and technical requirements.

“Entering a new market can be a significant challenge and BMM can provide insights that make the process easy to understand and allow our customers to make well-informed and strategic decisions,” Storm said. “BMM services any gaming product in every gaming market.”

Over the past couple of years, Storm said BMM has have seen significant expansion of gaming and wagering across both existing and new jurisdictions in North America. He expects to continue to see an influx of experienced suppliers from outside of North America entering the market.

“We’re also seeing existing suppliers investing heavily in acquisitions, research and development, and partnerships to expand their offering into these new markets,” Storm said. “All eyes will also be fixed on what additional markets may expand into these new segments. We expect that if and when they do expand will significantly impact the future of these segments.”