Fubo announces market access deals with Louisiana, Mississippi, Missouri

Thursday, February 10, 2022 5:22 PM
  • Rege Behe, CDC Gaming

Fubo Gaming Thursday announced it has secured access to three more states – Louisiana, Mississippi, and Missouri – for its Fubo Sportsbook.

The agreements provide statewide mobile access for sports betting and follow a deal announced Wednesday making Fubo the official mobile sports betting partner of the Cleveland Cavaliers.

Thursday’s announcement marks Fubo Gaming’s second round of market access deals with Caesars Entertainment.

“We are pleased to have the opportunity to extend our relationship with Caesars Entertainment as we expand access to Fubo Sportsbook across key markets in the U.S.,” said Fubo Gaming President Scott Butera in a statement. “Mississippi, Louisiana and Missouri all have passionate fan bases, particularly around college athletics, who will embrace our unique, immersive sports and wagering entertainment platform.”

In March 2021, Fubo Gaming reached market access deals with New Jersey and Indiana.The company also has market access deals with Arizona, Iowa, Ohio, Pennsylvania and Texas.

Fubo Sportsbook, launched in the 4th quarter of 2021, is live in Iowa and Arizona. The sportsbook features the integration of an owned-and-operated sports wagering platform with a live TV streaming experience. When integrated with fuboTV, the mobile app delivers a personalized omniscreen experience that allows viewers to be active participants.

Fubo Sportsbook’s proprietary feature, Watching Now, leverages fuboTV’s first-party user data to engage participants by recommending relevant bets based on what they are streaming, even after a channel is changed.

Fubo Gaming intends to continue to release additional features for the app that will further integrate wagering with the fuboTV platform.

Rege Behe is lead contributor to CDC Gaming. He can be reached at rbehe@cdcgaming.com. Please follow @RegeBehe_exPTR on Twitter.