Focus on QCI: Transformative technology is at the heart of QCI’s newest products

Friday, March 14, 2025 8:00 AM
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  • United States
  • John G. Brokopp, CDC Gaming

Quick Custom Intelligence (QCI), the global leader in real-time operational intelligence, shook the very foundations of the global gaming industry when it pioneered the QCI Enterprise Platform.

The monumental leap forward continued with the release of AGI55 at G2E 2024, which built upon the success of AGI54 by harnessing the power of advanced artificial generative intelligence (AGI) to redefine player development, marketing and gaming operations.

Andrew Cardno, Chief Technology Officer and co-founder of QCI, came to the realization that by incorporating AGI capabilities across all functionalities of the platform, AGI55 brings together a powerful arsenal of tools that includes QCI Go, QCI Dispatch, QCI Player, QCI Slots, QCI Host, and a complete overhaul of the QCI Marketing Suite.

The result was the most comprehensive operational platform in the industry, featuring over 3,000 new feature enhancements, including many patented innovations.

“For the last 25 years I have done extensive research about the way mathematics and probabilities tie into gaming databases,” said Cardno, proud recipient of the prestigious Gaming & Leisure Lifetime Achievement Award at G2E 2024.

This led to the series of books he co-authored with QCI co-founder Dr. Ralph Thomas, including the eleventh book titled “The Math That Gaming Made – Compendium”, an exploration of the mathematical principles that shape the gaming world today. It is really at the core of what QCI does around data activation, according to Cardno.

“Data activation for player development teams is essential to player engagement,” he maintains. “QCI brings a customer-based view of what guests are experiencing on the casino floor, not just how the products are doing. This is accomplished through our QCI Host, QCI Slots and QCI Marketing.

“It answers the question ‘How do I collect and curate the data with my marketing activities so I can accurately forecast the impact of my marketing and measure my marketing programs against that forecast?’. That, essentially, is the product that we have built. The research that went into it is outlined in Book 11.”

Cardno is in the process of putting the finishing touches on his twelfth book, which should be released to coincide with the 2025 Indian Gaming Tradeshow & Convention in San Diego March 31 – April 3.

“We are really excited about Book 12,” he said. “We have revisited some old material, asking ‘What are some exercises associated with this material?’ ‘What are the latest developments?’ ‘How does generative artificial intelligence impact it?’ Essentially, we have a refinement and an extension of our body of work in Book 12.”

A recipient of two Smithsonian Laureate for Heroism Information Technology Awards, including one for work and research into heat mapping on Crown Casino in Australia, Cardno is keenly aware of the rapid pace at which technology advances and how it can be challenging to articulate in book form.

“The product is now ahead of the writing,” he said. “Three years ago, that wasn’t the case. The big picture of what is happening with our roadmap in regard to our core products moving forward is that we have a massive base deployed into 17 countries and over 250 casinos, more than 500 sites globally.

“Our products are advancing very quickly, so we are taking the success of the business and pouring it back into research and development to bring even more leadership into what we are doing. One of our primary objectives involves significantly increasing our efforts in utilizing generative artificial intelligence.”

QCI released its first generative co-pilot in 2023. Cardno said that another generative agent, backed by Open AI, is QCI Chatalytics. It is taking the AI expertise of Cardno and Dr. Thomas to think and act like they do as analysts.

“We see this model of cognitive offload, where you can take the cognitive processing capabilities of a human and train an agent how to do it,” Cardno explained. “This has been a key development in 2025. We are working on it with employee development, marketing, and in igaming optimization. In this age, we are in a total transformation of how technology works.

“We have not seen this for more than two decades. The center stone is that computers today are now able to take on the cognitive load that only humans could do three years ago…and cognitive load means they can think for you.

“This cognitive offload completely changes everything that I have been doing in the software industry for 20 years. We have never been able to do this before, and that is the central development theme for this year. QCI is positioned on the forefront.”

John G. Brokopp is a veteran of 50 years of professional journalist experience in the horse racing and gaming industries