Some major happenings are underway at Aristocrat Interactive, with significant moves and additions across the gaming landscape.
Dylan Slaney, Aristocrat Interactive CEO
That includes significant investment in mobile and online gaming, AI-driven analytics tools, iLottery solutions, and more. CEO Dylan Slaney recently outlined some of what the company is working on as G2E approaches.
Class II Mobile & Online Gaming
Class II Mobile is one of the products Slaney’s excited about and the mobile app is specifically designed for Aristocrat’s Class II customers. Players will find their favorite Class II games and Class II Mobile is geofenced so users can engage with the app only while at a Class II property.
“For operators, it provides them with a modern way to entertain their players reservation-wide while on tribal land,” he says. “Operators will appreciate that Class II Mobile is a full turn-key solution built on a proven tech stack.”
The product extends the casino brand directly into players’ hands and boosts retention with built-in loyalty and real-time engagement. Built-in “know your customer” capabilities and responsible gaming controls are included.
Favorite titles that are part of the platform include Mr. Money Bags, Hot Red Ruby, Lucky Ducky, The Hunt for Neptune’s Gold, and Mo Mummy. Popular features like Red Screen Spins are built in, exactly as experienced on the gaming floor. New games will be added every month and further innovation is in the works.
“Class II Mobile bridges the gap between the casino floor and the digital world by delivering player-favorite games anytime, anywhere on approved tribal gaming land,” Slaney says. “We deliberately built Class II Mobile for future applications, so it can easily evolve into a full-scale digital ecosystem to support Sports and iGaming should regulations allow.”
Online gaming remains a critical part of the company’s plans. In July, the Lightning Link game family launched in the real money gaming (RMG) space in all regulated iGaming U.S. states and Canadian provinces for the first time. The first game, High Stakes, immediately soared to the top of the Eilers charts in Canada and was a top three game in the U.S.
“More than that, it was a real milestone in the history of iGaming and brought one of the most powerful slot brands in history to RMG,” Slaney says. “The game was also a network launch across multiple offerings, making it a watershed moment for the industry. We have recently followed this up with a second title from the Lightning Link family, Tiki Fire, and will continue to build this into one of the leading iGaming brands.”
iLottery growth
Beyond online gaming, Aristocrat is the No. 1 iLottery solutions provider in North America. A robust portfolio of the world’s leading gaming intellectual property available on an advanced platform powered by Neogames is a huge part of that.
In July, the company launched the first-ever iLottery solution for the Massachusetts State Lottery. Being a part of the community is key to a successful launch, Slaney says.
“When we go into a market like Massachusetts, Michigan, or New Hampshire – which is where our most recent iLottery solutions were deployed – we literally go there,” he says. “We establish a strong presence in-market so that we have a crystal-clear understanding of the market, the players, and the lottery’s goals.’
In the last 12 months, Aristocrat has opened four new offices and recruited over 100 people dedicated to iLottery. Also in the iLottery arena, Aristocrat boasts an entire studio dedicated to e-instant lotto tickets.
“E-instants are very popular with players, which makes them important to lotteries,” Slaney says. “We are proud of our track-record in this space and have more innovation on the horizon.”
Awager, Gaming Analytics, & G2E
G2E has become a regular place for Aristocrat to make news. During last year’s expo, the company announced the acquisition Awager, offering online play on real slot machines in a live casino environment.
“This was a pivotal moment for us, our customers, and players,” Slaney says. “What’s exciting about Awager and their patented technology is it provides a live land-based gaming experience online.”
Live play is streamed online from a studio, expanding remote slots’ delivery with an enhanced player experience featuring deeper operator integrations, broader player discovery, and scalable commercial partnerships. Progressive and shared-jackpot opportunities are included.
“It’s an innovative addition to online gaming and a truly unique experience,” Slaney says.
The Aristocrat Gaming Analytics harnesses AI to aid operators in performance. AI is making plenty of news and the gaming industry is no exception. The challenge often for operators is implementation and Gaming Analytics solves that problem.
“Gaming Analytics has an advanced AI platform that helps operators move beyond just reporting on performance to engineering performance,” he says. “The advanced AI-powered analytics platform for slots and tables transforms business-wide data into actionable insights that support profitability objectives, enhance player engagement, and support smarter decision-making.
“So, the question ‘What do we do with it?’ is answered with actionable insights that directly support the bottom line.”
This year at G2E, visitors can expect to check out some information on all these products as well as a wide variety of game titles, cabinets, and additional iGaming and sports solutions.
The company notes: “Together, Aristocrat’s portfolio of games, cabinets, systems, digital solutions, analytics, and remote gaming technologies demonstrates the company’s commitment to bringing ‘joy to life through the power of play’ across every channel and every gaming vertical.”
