FanDuel expands igaming offering with BeyondPlay acquisition

Wednesday, February 21, 2024 3:13 PM
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  • Conor Murphy, Special to CDC Gaming Reports

FanDuel, a Flutter Entertainment-owned leading sportsbook and casino, has completed its acquisition of BeyondPlay, a specialist in online gambling player engagement technologies, signifying FanDuel’s intent to consolidate its position in the igaming market by enhancing its casino offerings with BeyondPlay’s technology.

Founded in 2021 by CEO Karolina Pelc, BeyondPlay offers a jackpot management system that allows for the creation of flexible and tailored jackpot campaigns, along with multiplayer software that enables users to participate in shared casino game sessions. The technology not only fosters a collective entertainment experience by pooling stakes but amplifies the engagement factor.

BeyondPlay’s integration into FanDuel Casino is expected to enhance the operator’s product development capabilities. The acquisition underscores FanDuel’s investment in technology that elevates the user experience and engagement and maintaining and expanding market share. According to the company’s fourth-quarter report, FanDuel’s igaming product is the second-largest in the United States by market share, holding 26 percent, a 5 percent increase year-over-year.

“I’m absolutely delighted with the acquisition of BeyondPlay. Our U.S. strategy is about investing to win and continuously improving our igaming proposition for our customers is a key part of that,” said Asif Noifeld, managing director at FanDuel Casino. “This acquisition further strengthens FanDuel Casino’s leading customer experience by adding BeyondPlay’s best-in-class jackpots and multiplayer technology. We’re also excited to welcome their experienced team to FanDuel and look forward to working together to continue to grow our rising share of the U.S. igaming market.”

Karolina Pelc, CEO at BeyondPlay, said in a LinkedIn post, “the incredible FanDuel brand and entertainment offering, the heritage of the wider Flutter Entertainment Plc Group, the inspiring leadership of Amy Howe, the carefully crafted all-star Casino Team assembled by Asaf Noifeld and the unstoppable ambition to win. I want in on all that, and I feel truly privileged to lead my team into this brand-new world for BeyondPlay.”