Scientific Games Corporation has secured a new three-year contract extension with Entain plc to continue powering one of the world’s largest sports betting and gaming groups with its OpenGaming ecosystem.
Entain’s brands, including Ladbrokes, Coral, bwin, PartyCasino and Gala, will use the Scientific Gaming’s content-aggregation platform through to 2024, retaining access to library of 3000-plus titles, supplemented by player features such as free-rounds and missions and responsible-gaming tools.
With regulatory compliance at the heart of the OpenGaming offering, Entain is well positioned to capitalize on its presence within regulated markets across Europe. Scientific Games was a key partner in helping the group’s brands relaunch into Germany in preparation for new regulations due later this year. Scientific Games will also continue to support Entain’s push within Greece, Italy, Spain, Portugal and the UK.
Valery Gelfman, Chief Product Officer at Entain, said: “Over a number of years, OpenGaming has been a key component of our online gaming offer. Extending our partnership with Scientific Games enables us to continue to build our market share in regulated markets in Europe and beyond.”
Dylan Slaney, SVP Gaming, Digital at Scientific Games, said, “We have an extensive roadmap of new titles that Entain brands will receive over the coming months. With the robust regulatory tools embedded within OpenGaming, we’re in the perfect position to provide valuable support for Entain as the group grows its reach within regulated markets.”
