Today, DraftKings announced it is partnering with Bay Mills Resort & Casino to enter into a new market-access deal that will bring the mobile Sportsbook to sports fans across Michigan. The deal is subject to receiving all applicable licenses and approvals.
The DraftKings Sportsbook mobile app is currently available in Colorado, Indiana, Iowa, New Jersey, New Hampshire, Pennsylvania and West Virginia.
In addition to mobile and online sportsbook access, the partnership will also allow Michigan sports fans to place sports bets in person at a retail betting location at Bay Mills Resort & Casino.
Michigan is the seventh state to announce a DraftKings-branded retail sportsbook, joining Colorado, Iowa, Mississippi, New Hampshire, New Jersey and New York. The retail sportsbook partnership is subject to adoption of applicable regulations and both parties securing necessary gaming licenses and other requisite approvals.
In a DraftKings-led consumer study of Michiganders who expressed interest in online sports betting, over a third had already actively placed a legal bet via mobile by traveling either to another state or internationally where permitted. Another 55 percent had never made an online wager before, demonstrating potential among casual bettors upon market entry.
