DraftKings and WWE today announced that DraftKings will become an Official Gaming Partner of WWE, subject to regulatory approval in all applicable jurisdictions. The collaboration centers on DraftKings’ popular free-to-play pools product and will launch with an inaugural free-to-play pool at WWE’s two-night pop culture extravaganza, WrestleMania, on April 10 and 11.
“This relationship helps fuel the engagement and drama of WWE’s signature matchups and storylines as audiences enjoy the second-screen experiences our products provide,” said Ezra Kucharz, Chief Business Officer at DraftKings.
Pursuant to the agreement with WWE, DraftKings will receive an exclusive license to media assets and in-game branding for WWE pay-per-view events. Additionally, both WWE fans and DraftKings customers will be able to participate in a number of integrated, free-to-play pools contests and products and experience digital promotion and program integration.
“This collaboration marks a deepening engagement with our fans and will provide DraftKings the opportunity to leverage the appeal and reach of the WWE brand,” Stephanie McMahon, WWE Chief Brand Officer.
WrestleMania will take place Saturday, April 10 and Sunday, April 11 at Raymond James Stadium in Tampa Bay, and stream live exclusively on Peacock at 8 p.m. ET in the United States and on WWE Network everywhere else.
