DraftKings enhances loyalty program Dynasty Rewards

Tuesday, October 22, 2024 9:07 PM
  • Rege Behe, CDC Gaming

DraftKings recently launched its enhanced Dynasty Rewards. A loyalty program available across all product verticals for DraftKings and Golden Nugget Online Casino players accessing the accompanying 2025 Elite Rewards Gifts and Experience Catalog, the elite rewards program provides players with gifting options from luxury goods to premier experiences.

“As a customer-centric brand, we are always looking for new ways to best serve our customers and Dynasty Rewards was created to deliver unforgettable, customizable experiences and gifting opportunities for our players,” said DraftKings Vice President of Loyalty and Experiences Chika Chandrashekar in a statement. “It’s important to us that we’re providing a best-in-class loyalty program to our players, as well as the most rewarding offerings and exclusive access that they can’t get anywhere else.”

In the Dynasty Rewards program players can earn Crowns and Tier credits for every dollar spent across DraftKings and Golden Nugget online casino products. Crowns are eligible to be redeemed for DK Dollars, contest entries, and items in the Dynasty Store.

Players also can receive special promotions, gifts, travel and hospitality experiences, and other items within various tier levels that range from Bronze to Onyx.

DraftKings recently held a preview event for the Dynasty Rewards program and 2025 Elite Rewards Gifts and Experience Catalog at the Marquee Nightclub in New York City. Headlined by a musical performance from Grammy Award-winning duo The Chainsmokers, the event celebrated the launch of the Elite Rewards catalog, giving DraftKings and Golden Nugget Online Casino players a first look at the gifting and experience options they can take advantage of as part of the program, with additional travel options and benefits to be released throughout the year.

Rege Behe is lead contributor to CDC Gaming. He can be reached at rbehe@cdcgaming.com. Please follow @RegeBehe_exPTR on Twitter.