The Nashville Predators and DraftKings announced today a new multi-year deal that makes DraftKings the Official Daily Fantasy Sports Provider and an Official Sports Betting Operator of the team. The agreement comes on the heels of DraftKings launching its top-rated mobile sportsbook app in Tennessee.
“As soon as the Tennessee Sports Gaming Act was passed in April, we immediately began our search for an experienced sports betting partner,” said Chris Junghans, EVP & Chief Revenue Officer, Nashville Predators.
“With legal sports betting now live in Tennessee, Predators fans across the state will have access to DraftKings sports betting information technology, which provides a competitive, reliable and responsible platform.”
“After recently launching the top-rated DraftKings Sportsbook app in Tennessee, we will afford Predators fans the full DraftKings experience both on and off the ice as we look forward to the return of hockey season,” said Ezra Kucharz, Chief Business Officer, DraftKings.
Per the agreement, DraftKings’ branding and content will be integrated throughout Bridgestone Arena, including static dasher boards and virtual signage visible on TV for all regionally broadcast Predators games. Signage for DraftKings will also be incorporated on the Lexus Lounge LED screen for all regular and postseason Predators home games. Additionally, DraftKings sports betting lines will be prominently showcased during both pre-game and in-game radio spots.
DraftKings and the Nashville Predators will also partner on digital and social media content, with DraftKings takeovers of the Predators homepage, app integration and social media giveaways. DraftKings will also have a regular presence in “This Week in Smashville,” the Predators’ newsletter.
The Predators and DraftKings are offering a deposit bonus of up to $1,000 when signing up with DraftKings Sportsbook by downloading the DraftKings mobile app.
