DraftKings Tuesday announced it will be a sponsor of Amazon Prime Video’s coverage of Thursday Night Football. Per the multi-year agreement, the digital sports entertainment and gaming company will provide pregame content and unique betting offers Thursdays throughout the NFL season, starting this week with the game between the Kansas City Chiefs and San Diego Chargers.
“The NFL season is the most active time of year for our customers, so collaborating with one of the world’s leading technology brands in order to offer engaging content to viewers of TNF on Prime Video is a tremendous opportunity for DraftKings,” said DraftKings Chief Marketing Officer Stephanie Sherman in a statement. “Prime Video is an innovator in live content and we both have a similar focus on constantly improving our customers’ experiences. We look forward to working with Amazon to bring millions of viewers a premium and enhanced experience during TNF on Prime Video all season long and for years to come.”
TNF will feature DraftKings integrations during the live pregame broadcast, including odds and sports betting insights. DraftKings and Amazon will also collaborate on TNF-themed offerings, including same-game parlays on the DraftKings Sportsbook app.
“We are thrilled to collaborate with DraftKings to bring fans more insights and excitement as part of the TNF viewing experience,” said Amazon Ads Head of NFL Sales Danielle Carney. “DraftKings content will contribute to lively pregame discussions, fan engagement and, perhaps, some bold predictions from our on-air talent.”
DraftKings’ content will be featured in all 15 TNF games during the 2022 NFL season. Fans can view the latest information and the full 2022 TNF schedule by visiting Amazon’s Prime website.
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