DraftKings and the National Football League (NFL) reached an agreement to expand their current daily fantasy sports (DFS) and content partnership to Canada. Previously, the marketing and content deal between DraftKings and the NFL was limited to the United States. Today’s announcement of an expanded deal further deepens the relationship between the two organizations and enhances the DFS fan experience in Canada as the NFL season approaches the Super Bowl.
“This expanded agreement gives DraftKings a unique opportunity in the Canadian market to provide customers a great experience,” said Ezra Kucharz, Chief Business Officer at DraftKings.
In September 2019, the NFL and DraftKings entered into a partnership that established DraftKings as the exclusive sponsor of the daily fantasy sports DFS category and provided the company access to NFL branding and opportunities to collaborate on product and content offerings across the DraftKings app and NFL Media properties.
“The popularity of Daily Fantasy in Canada continues to rise, providing a great point of connectivity for our fans to engage with the NFL,” said NFL Canada Director of Corporate Partnerships Gavin Kemp.
