Casino operator Caesars Entertainment and D.C. United, one of the founding clubs of Major League Soccer, have announced a strategic partnership set for the 2020 season of Major League Soccer.
The D.C. United jerseys will feature the “Caesars Sports” logo, in addition to other sponsorship activations at Audi Field, the two-year-old soccer stadium in Southwest Washington, D.C.
Financial terms were not disclosed and the agreement marks just the second sleeve-branding deal in MLS and the first to feature a casino-entertainment company.
Players for D.C. United, one of the most decorated soccer teams in the United States with 13 domestic and international trophies, will display the Caesars logo on the sleeves of its jerseys for both home and away matches.
Game-day activations at Audi Field will include promotional giveaways, LED signage, and special match moments.
A Caesars-branded entertainment and bar/restaurants, as well as Caesars Entertainment-hosted events, in and around the stadium are being planned.
“Partnering with Caesars provides us with a great opportunity to realize the dream of Audi Field being a year-round hub of entertainment and activity and is another strong indication that global brands continue to see value in partnering with our organization,” said D.C. United Co-Chairman Jason Levien.
Chris Holdren, chief marketing officer for Caesars, said the company “has been a world-wide leader in entertainment for many years, but now, including this new landmark partnership with D.C. United, we have quickly become a leader in the world of sports.”
