Scientific Games Tuesday announced it has been awarded a five-year contract by the Connecticut Lottery Corporation. Scientific Games will supply its digital second-chance drawing platform and second-chance drawing services, and its NextGen mobile and customer relationship management services, to the lottery.
“With Scientific Games’ second-chance drawing platform and services, NextGen mobile app and proven lottery CRM program, the Connecticut Lottery will further enhance player engagement with the Lottery’s brand and will move to a more sophisticated approach with digital campaign management,” said Scientific Games VP Digital Content Studio Amy Bergette in a statement. “We are delighted to extend our relationship with the Connecticut Lottery to provide programs that further elevate the lottery’s digital footprint and ultimately provide a solution and marketing tools to connect the physical and online lottery experiences.”
The new contract, which has an option to be extended three years, will afford the Connecticut Lottery more opportunities for promotions through digital channels. The second-chance program is scheduled to launch in early 2022 in conjunction with the Connecticut Lottery’s 50th Anniversary promotion.
“Scientific Games has served as a valued partner for retail instant-win game sales since the early 1970s, said Connecticut Lottery Corporation Pete Donahue in a statement. “Our players love second-chance programs and we are thrilled to be able to provide more consistent, modern and meaningful engagements with our players.”
