GameCo and Green Jade announce merger, formation of new entity

October 10, 2022 6:00 AM
  • Buck Wargo, CDC Gaming Reports
October 10, 2022 6:00 AM
  • Buck Wargo, CDC Gaming Reports
  • Canada
  • Europe
  • United States

GameCo announced Monday that it has entered into a definitive agreement to merge with the Malta-based studio Green Jade Games, to create a new entity called Green Jade Group.

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Company executives said the combined entity is set to dominate the differentiated-games category and will offer the most comprehensive portfolio of content focused on higher LTV and new players that includes slots, table games, crash games, and arcade games.

The merger will also enable the company to scale rapidly in order to meet the growing demand for its content from the global igaming market, particularly in North America and Europe, officials said.

Green Jade Group combines the expertise of five internal game-production teams, has its own proprietary RGS and five major aggregator integrations, and enables access to more than 600 casinos, all with the focus of creating the next generation of slots and player-engagement features and ushering in the era of arcade-style games, executives said.

The group will feature Jesper Kärrbrink leading the combined entity as CEO, Robert Montgomery as chairman, and Benedict McDonagh taking on the role of COO and leading the European business.

“We have followed GameCo for quite some time and we’re big fans of what the company has achieved to date,” Kärrbrink said. “I’m confident that together we will create unstoppable momentum with some very exciting times ahead.”

Montgomery, Chairman of Green Jade Group, called the combined Green Jade and GameCo “a great strategic fit. Both companies have trailblazed a new way of looking at casino games and have established a strong reputation for producing really amazing content.”