Clarion Gaming will launch ICE North America next year in Boston, which will combine the GiGse and ICE Sports Betting USA conferences into a single consolidated event for the interactive gaming industry.
The first ICE North America will take place May 13-15 at the Boston Convention Exhibition Center.
“We work extremely closely with all sections of the international gaming industry and throughout our discussions we’ve been made aware of how important it is to reduce the volume of events, conferences and exhibitions that take place during the course of a year,” Clarion Gaming Managing Director Kate Chambers said in a statement.
“ICE North America, the first edition of which will take place in May 2019, very close to the dates traditionally occupied by GiGse, is a response to this key objective and will provide a trusted, blue chip business opportunity for the interactive gaming sector across the continent of North America,” Chambers said. “The ICE brand is synonymous with quality and we will be bringing the same levels of professionalism, organization, commitment and insight experienced by our stakeholders at ICE London to the North American facing interactive gaming community. The key gaming verticals we are targeting with ICE North America comprise Sports Betting, I-Lottery, eSports as well as the Affiliate market.”
The announcement was welcomed by the industry.
“The ICE brand’s prominence has been a key component of the industry’s growth through many years,” Keith O’Loughlin, senior vice president of sportsbook for SG Digital, a division of a division of Scientific Games, said in a statement. “Combining GiGse and ICE Sports Betting USA marks a new era for gaming, sports, and lottery providers. Especially given the potential of the U.S. sports betting market, ICE North America will be a massively impactful event.”
Benjie Cherniak, managing director at Don Best Sports, added, “This is terrific news for the North American sports betting market. We at Don Best have been enthusiastic supporters of both GiGse and Sports Betting North America. Combining the two into one event under the world-renowned ICE umbrella makes this a must attend event for all industry stakeholders.”
Julie Mossler, executive vice president of global marketing at Sportradar, said, “The changing industry demands professional-quality events held in strategic locations, offering the right energy and empowering attendees to achieve key business objectives. The ICE brand is incredibly well respected in the gambling space and just what the North American event landscape needs.”
