Global Payments Gaming Solutions announced on Monday that Circa Sports Colorado is the first online sports-betting operator to integrate Global Payments’ new online banking feature. Together, this new integration is expected to boost enrollment approval conversion considerably.
The Global Payments online banking solution will radically improve the user experience for Global Payments’ ACH network, VIP Preferred. Circa Sports Colorado patrons can choose whether to enter their bank information manually or use online banking credentials, allowing for faster and easier enrollment. Existing patrons can also use this online-banking enhancement to add additional funding sources to their VIP account.
The changes to VIP Preferred are designed to increase enrollment approval, improve enrollment speed, eliminate manual entry mishaps and emphasize safety and security. The Online Banking integration is also intended to appeal to younger patrons who are more likely to use bank credentials.
“Global Payments’ VIP Preferred with its online banking integration delivers a seamless payments process that doesn’t get in the way of the classic gambling experience,” said Circa Sports founder and CEO Derek Stevens.
“We’re never complacent with the products we offer. We’re always searching for new enhancements that create additional value and improve the overall experience,” said Christopher Justice, President of Global Payments Gaming Solutions. “These latest enhancements, among many future enhancements, represent the next step for VIP Preferred, and Circa Sports Colorado will be the first gaming institution to offer this innovative solution.”