Kim Faulds started in sales when she was 14, selling hair wraps on the New Jersey shore. Even then, her sales pitch proved to be quite effective.
“I guaranteed that if they fell loose, I would redo it for them,” Faulds says. “I was there all summer and got repeat business. … That was my kind of guerilla marketing, walking up to random people and selling them these little hair wrap things.”
Faulds will become CDC Gaming’s Head of Sales and Client Relationships on October 1, 2025. She takes over from Jim McGlasson, who is transitioning to Advertising Support Manager on October 1, 2025 in a purely support role to Kim, before full retirement on December 31, 2025.
From hair wraps to a stint selling windows in Massachusetts to more than a decade working with Caesars Entertainment Corporation in Las Vegas, Faulds’ career arc has been decidedly upward. When she first started with Caesar’s, Faulds admits she didn’t know all the variations of gaming industry sales.
“I just threw myself into learning all of it, as much as I could, and probably drove people crazy around me because I asked a lot of questions,” she says.
Faulds took it upon herself to learn every facet of Caesars, from the front desk at hotel check-in to the company’s rewards program. Faulds joined a sales training program, Bright Spots, after she put together a pitch book before the program was even posted. After Faulds was hired, with two others she created sales training materials that were used company wide.
“We were adapting what you would call sales to the casino industry for the first time, really on such a large scale,” Faulds says. “And that was really intriguing, because I got to be a support for people in the industry, VPs of casino marketing who had been there for 25 years. Not only was I helping them learn these new techniques and tracking systems and tools and things we had for them, but they were teaching me a lot more about the business and the customers and the clients, and also just managing people at that level in a team.”
“It was a really unique way of learning the business that I don’t think I could have expected when I applied for it and it began,” she adds.
In addition to her training at Caesars, Faulds has crafted her own sales philosophy, studying Zig Ziglar, Brian Tracy and Tony Robbins, “old-school guys,” to learn the art of sales. What she learned was that a salesperson is successful when they help the client or the customer get what they need and want.
“Someone may not even know what they need or know what they want or know what’s available,” she says. “It’s like the phrase, I don’t know what I don’t know. I think that’s often part of where salespeople make cause themselves a problem, or where salespeople create a barrier. They take a surface conversation and say okay, I’m selling this, and they’re hard set on this is the solution and now I have to figure out how this solution fits what you need, instead of the other way around. And I think if you really start to figure out what it is the client wants and whether it’s B-to-B or B-to-C, I can just figure out what I have that could work for them and take their business to the next level.”
Faulds will be part of the CDC Gaming team that will be attending the Global Gaming Expo, October 6-9, at the Venetian Expo in Las Vegas.
