Category: From the Floor

It might seem that influencers merely turn on a camera, throw a few dollars into a slot machine, and mash buttons. But according to... more

“It’s a hot topic at the moment. Everyone’s using it.” So said Andy Mace, head of casino personalization for Sportradar, at Global Gaming... more

To see how technology can shape casino gaming, look at data-driven enterprises such as Formula 1 racing or the video game Roblox, Shayan... more

Aristocrat Gaming kicked off this year’s Global Gaming Expo with a much anticipated reveal: Monopoly Big Board Bucks, the company’s first... more

You might think the National Basketball Association is a sports league. Eric Rimsky says it’s really a content company. You might think... more

Digital payments are common nowadays, from Uber to daily purchases, but cashless gaming has been slow to catch on with tribal casinos. That... more

Artificial intelligence is moving from theory to practice inside casinos, helping operators analyze player behavior, optimize marketing... more

Casino marketing’s future lies in greater personalization and technology can facilitate it, according to the consensus of a Global Gaming... more

The slot machines, booths, and new technologies at G2E 2025 were even bigger and brighter than ever before. Yet the most excitement on the... more

At a G2E session, panelists explored how non-gaming amenities have become essential to driving visitation, length of stay, and overall... more