Jacobs Entertainment officials were joined Monday by local dignitaries and community leaders to celebrate the completion of J Resort’s $400 million, five-year phase one of development.
The first phase of the redevelopment included the creation of J Resort’s Festival Grounds, the expansion and redesign of the property’s new 4th Street front entrance, the opening of the Elera Spa, the development of the Downtown Reno Amateur Sports Association (DRASA) and preliminary soccer fields, and the addition of the new housing development.
J Resort said it has become a growing hub for entertainment, arts and hospitality in downtown Reno, bringing new energy and experiences to the area through significant investment and redevelopment efforts.
Locals and visitors now have access to a broad mix of amenities and entertainment offerings, from gaming and live concerts to dining, wellness and public art, helping further position Reno’s Neon Line District as a vibrant destination in northern Nevada, the operator said.
“Today marks an important milestone for J Resort and the continued evolution of downtown Reno,” said Jonathan Boulware, president of J Resort. “Over the past five years, we’ve transformed this property into a destination that brings together entertainment, hospitality, arts, wellness and community experiences. As we celebrate the completion of Phase One, we’re excited about our vision for what’s next for Reno’s Neon Line District and the future of arts and entertainment in downtown Reno.”
The vision video highlights several future developments planned for the region, including the Rolling Art Banquet Hall, a conference space, a 4th Street pedestrian bridge encased in an arch replicating the historic Reno arch, a 4,000-seat Vegas-style showroom, and a 55-story, 600-room tower expansion, the company said.
Since Jacobs Entertainment acquired what is now J Resort, the company has transformed the western portion of downtown Reno through significant redevelopment efforts, including the installation of numerous public art pieces along West 4th Street, the addition of affordable and market-rate housing through 245 N. Arlington, and the renovation of the historic Gibson Building and Renova Flats.
J Resort’s Festival Grounds is entering its second season of hosting a wide range of concerts and events alongside the J Resort Glow Plaza. Reno’s Neon Line District continues to evolve as a destination to live, work and play in Northern Nevada, the operator said.
“When we acquired this property nearly a decade ago, we saw an opportunity to help reimagine this part of downtown Reno,” said Jeff Jacobs, CEO of Jacobs Entertainment. “Today, with the festival grounds, Elera Spa, public art, new housing developments and the DRASA’s initial soccer fields now in place, we’ve completed an important first phase in bringing that vision to life. We believe Reno’s Neon Line District has the potential to become one of the most unique entertainment and cultural destinations in the West, and we’re continuing to invest in projects and experiences that will shape the future of downtown Reno for years to come.”
