Casino Influencer Brian Christopher to host TV show on SportsGrid

Thursday, September 19, 2024 12:14 PM
  • Rege Behe, CDC Gaming

Casino gaming influencer Brian Christopher is expanding his network.

Christopher and the SportsGrid Network recently announced a multimedia content partnership. The Brian Christopher Show will have its own dedicated segment on SportsGrid’s new Casino & Gambling Network, scheduled to launch in 2025.

“SportsGrid’s unrivaled reach and production expertise mean we’re in a fantastic position to create original and entertaining content, made for television,” said Christopher, the founder of BC Ventures, a content production and marketing firm, in a statement. “The BC Show expands on what our audience wants. It will be a go-to place for casino lovers of all kinds, featuring big bets, travels, and behind-the-scenes fun like never seen before. I cannot wait to bring my creativity to millions of screens, and continue to lead as the first-ever gaming influencer to make the leap outside social media platforms.”

Per the agreement Christopher will lead unique on-camera and audio programs, including off-site projects and promotional content. SportsGrid will use its production and multimedia distribution capabilities to ensure quality programming, complete with branded graphics and packages.

“This partnership marks a new era for SportsGrid’s programming, delivering engaging and high-quality content to our audiences as we pivot towards becoming the ‘Gambling Channel,’” said SportsGrid CEO Jeremy Stein. ‘Brian is the leading personality within casino slots content and has a legion of followers. Welcoming him onto the SportsGrid talent roster will significantly heighten viewing experiences, while strengthening our position as a premier destination for casino gaming media.”

The collaboration also will include editorial and video content syndicated across both SportsGrid.com and Christopher’s FlipTheSwitch.com.

 

Rege Behe is lead contributor to CDC Gaming. He can be reached at rbehe@cdcgaming.com. Please follow @RegeBehe_exPTR on Twitter.