Casino Influencer Brian Christopher to host TV show on SportsGrid

Thursday, September 19, 2024 12:14 PM
  • Rege Behe, CDC Gaming

Casino gaming influencer Brian Christopher is expanding his network.

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Christopher and the SportsGrid Network recently announced a multimedia content partnership. The Brian Christopher Show will have its own dedicated segment on SportsGrid’s new Casino & Gambling Network, scheduled to launch in 2025.

“SportsGrid’s unrivaled reach and production expertise mean we’re in a fantastic position to create original and entertaining content, made for television,” said Christopher, the founder of BC Ventures, a content production and marketing firm, in a statement. “The BC Show expands on what our audience wants. It will be a go-to place for casino lovers of all kinds, featuring big bets, travels, and behind-the-scenes fun like never seen before. I cannot wait to bring my creativity to millions of screens, and continue to lead as the first-ever gaming influencer to make the leap outside social media platforms.”

Per the agreement Christopher will lead unique on-camera and audio programs, including off-site projects and promotional content. SportsGrid will use its production and multimedia distribution capabilities to ensure quality programming, complete with branded graphics and packages.

“This partnership marks a new era for SportsGrid’s programming, delivering engaging and high-quality content to our audiences as we pivot towards becoming the ‘Gambling Channel,’” said SportsGrid CEO Jeremy Stein. ‘Brian is the leading personality within casino slots content and has a legion of followers. Welcoming him onto the SportsGrid talent roster will significantly heighten viewing experiences, while strengthening our position as a premier destination for casino gaming media.”

The collaboration also will include editorial and video content syndicated across both SportsGrid.com and Christopher’s FlipTheSwitch.com.