Canadian network Game+ today announced the soccer-centric Room 4-4-2 will be joining the network’s growing weekday programming roster.
Produced in partnership with Toronto-based media company The Parleh, the show puts the spotlight on the biggest news from global soccer scene with betting statistics in the forefront.
James Sherman, a leading voice of Canadian soccer for over 25 years, hosts the show and is joined by seasoned experts Albert Vartanian, Sara Poraria, and Toronto FC and MLS insider Michael Singh.
“Interest in soccer by Canadians is at its highest level of engagement ever,” said Sharman, Parleh’s Head of Soccer Content. “There’s a huge appetite for soccer coverage in this country right now, whether we’re talking about the Saturday schedule of Premier League matches, the march to the Champions League title, or Canada returning to the FIFA World Cup for the first time in more than three decades when they compete in Qatar next month. The timing is perfect for Room 4-4-2 to deliver footy news, commentary and debate for fans and bettors to Anthem’s viewers.”
“In recent years, Canadian soccer fans have been underserved by the news programming from the mainstream sports networks,” said Mark Silver, Founder and CEO of Parleh Media Group. “Anthem has a proven track record of being open to investing in creating audiences for sports content with high growth potential. That makes them the perfect linear partner for Parleh’s first foray into television programming.”
Room 4-4-2 runs every Monday through Friday on Game+ and is available on demand at Room442.com. Game+ is a subsidiary of global multi-platform media company Anthem Sports & Entertainment, Inc.
