One Manning isn’t enough.
Caesars Sportsbook Tuesday announced a partnership deal with brothers Peyton, Eli, and Cooper Manning, along with their father Archie Manning. The football family will be featured in advertising and make appearances at live events for the sportsbook operator.
“This isn’t the typical partnership between a sports betting company and major talent,” said Caesars Digital Co-President Chris Holdren in a statement. “We’re welcoming the most acclaimed family in football history to be integrated holistically into the Caesars family. Archie, Peyton, Eli, and Cooper are extraordinary people who are champions of their communities and we’re honored to partner with such a prestigious group of individuals.”
The Manning’s are one of the most celebrated NFL families. Archie and Peyton are in the Pro Football Hall of Fame, Eli won two Super Bowls with the New York Giants, and Cooper is a television personality whose career was cut short by injury before he entered college. The quartet will be part of a range of engagement opportunities with bettors through the Caesars Rewards loyalty program.
“We’re excited to partner with the team at Caesars Sportsbook,” said Peyton Manning in a statement. “We’re looking forward to interacting with their customers who love sports and love football, and we know Caesars has a lot of fun initiatives planned. They place a strong emphasis on community impact, and we appreciate their support of causes that are important to us.”
The Mannings also will serve as ambassadors for Caesars’ responsible gaming initiatives, highlighting resources available to bettors through the Caesars Sportsbook.
Caesars Sportsbook is currently live in 20 states and jurisdictions, 14 of which are mobile, and has partnerships with the NFL, NBA, NHL, MLB, and several individual teams. Caesars Sportsbook also is the exclusive odds provider for ESPN and CBS Sports.
