The FIFA World Cup will significantly increase sports betting revenue in Colombia, according to a new report from the local news organization El Tiempo. The tournament is not only favoring the number of daily bets but also the average spend per transaction.
César Augusto Valencia, President of the local gambling regulator Coljuegos, explained that November and December will experience growth “driven by sports betting”, which normally covers 67% of the total offer.
Colombia finished 2021 with a total of 5.4 million registered players, according to official data from the regulator. In 2022, however, the South American country expects one of the biggest jumps in its history: by August, Coljuegos had already registered 7 million players among its 17 licensed companies, approximately 1.6 million more than the previous year.
