NCAA women’s basketball experienced a growth spurt during the 2023 NCAA Tournament. BetMGM PA Sportsbook released statistics last week and saw a drastic increase in women’s basketball betting during the tournament, as well.
The sport has done a great job growing the women’s game over the last several years. With new stars and personalities expanding, the viewership also increased significantly.
More eyes on the sport attracts more bettors, especially new ones. The game should continue to grow going forward.
The National Championship game between LSU and Iowa marked a monumental NCAA Tournament for women’s basketball. About 9.9 million people watched LSU’s dominant 102-85 victory over Iowa in arguably the best NCAA women’s tournament ever.
