Women comprise more than half the US population, according to Sirius XM VP Travel and iGaming/Sports Betting Vertical Laura Fernandez. But judging by the attendance at Thursday’s SBC Summit Americas panel “The Future is Female: Elevating Women’s Sports Through Betting,” interest from the industry lags, as the conference room was less than half filled.
“It’s a huge opportunity, but we’re not seeing a whole lot of campaigns targeting female sports betting,” Fernandez said. “You’re seeing it dabbled here and there, whether it’s BetMGM with Vanessa Hudgens or at Caesars sportsbook with Halle Berry, but we’re not seeing a whole lot of it.”
