The Finnish state-owned company could be valued in the billions following the transition to a licensed market regime on 1 July 2027. It has sparked renewed debate over the potential partial or full sale of Veikkaus.
Veikkaus, which has for decades channeled profits into public coffers, will lose its exclusive rights to online casino games and sports betting under the new licensing system. This has prompted political parties and industry observers to reconsider its future ownership and role.
The company has split into two businesses to prepare for the upcoming liberalisation, with the seperately operated online business actively restructing to ensure it can compete against other private operators that will flood the licensed market.
