Wisconsin takes cautious approach as states rush to legalize sports betting

Thursday, February 6, 2025 5:15 PM
  • Joe Schulz, Wisconsin Public Radio

The Potawatomi Casino Hotel in Milwaukee is planning a party for the first Super Bowl at its permanent sportsbook on Sunday.

The sportsbook will have multiple televisions showing the game, a tailgate buffet and close to 1,000 betting options, said Justin Arnett, vice president of digital gaming at Potawatomi Casino Hotel.

“The Super Bowl is the single-highest volume bet day of the sportsbook calendar,” Arnett said. “It’s such a traditional American thing, cultural thing, that it brings out a lot of people for the first time to get a bet on the game.”