William Hill remained resilient amid 2022’s transitional challenges

Wednesday, July 5, 2023 8:11 PM
Photo:  Shutterstock
  • Amy Calistri, Covers

William Hill posted solid results in 2022, successfully navigating post-pandemic trends in the legal sports betting world and a series of mergers and acquisitions.

William Hill, one of the leading UK betting sites, released its 2022 Annual Report and Financial Statements just last week. Overall, the company was able to pare its operating losses, while posting a modest profit of £168.4m.

In the UK, William Hill’s revenues were essentially flat year-to-year. There was a significant change, however, in the source of those revenues — especially in the UK. UK retail revenues jumped 53% in 2022, as many bettors returned to in-person betting. Meanwhile, its online revenues in the UK slowed, dropping 19% when compared to 2021.