Will gaming industry kill or embrace prediction markets they say mimic sports betting?

Thursday, September 18, 2025 11:22 AM
Image aggregated from The Nevada Independent.
  • Howard Stutz, The Nevada Independent

The gaming industry’s leading trade organization wanted to know if customers understood the difference between traditional, state-regulated sports betting and the newer model of financial trading on a broad range of topics, including sports.

The American Gaming Association (AGA) got its answer.

“Americans know a sports bet when they see one,” AGA CEO Bill Miller said in a statement, after the Washington, D.C.-based group released results of a 2,000-person nationwide survey on the topic last week.

Roughly 85 percent of Americans polled view sports event prediction markets as gambling. The same percentage believes sports betting should only be available through state-licensed sportsbooks and online platforms.

“They expect prediction markets offering sports event contracts to be held to the same rules and consumer safeguards as every other state-regulated sportsbook,” Miller said.