David Kieske checked into the Venetian Resort ahead of Monday’s Preview Las Vegas event. Front desk employees didn’t know they were dealing with an executive from the company that owns the Strip property.

Anonymity is exactly what the CFO for VICI Properties prefers.

VICI, which is headquartered in New York City, is the gaming industry’s largest real estate investment trust (REIT), owning the land and buildings associated with 49 gaming properties in 15 states and Canada. On the Strip, VICI owns roughly 660 acres covering 10 resorts operated by MGM Resorts International, Caesars Entertainment, Apollo Global Management and Hard Rock Entertainment.

“We’re a passive real estate landlord completely behind the scenes,” Kieske said during the Preview Las Vegas discussion at the Las Vegas Convention Center.