The casino developers hoping to win the referendum in November are going all-in.
In a few short months, the project has funneled dollars into various campaign efforts, including opening an office in Shockoe Bottom, hosting several press conferences in a new command post and putting 75 boots on the ground every day in a citywide door-to-door effort. A series of well-produced television commercials is airing on local channels.
The project has continued to keep momentum going as, almost daily, a new promise of union jobs and tax revenue rolls in — a strategy that differs drastically from its first campaign go-round that focused on billboards and widespread advertisement.