An off-Strip casino is trying to sweeten the pot for locals by rolling out an array of benefits and deals on everything from hotel stays to breakfast buffets.
Virgin Hotels Las Vegas on Tuesday launched Cherry Rewards Local, a new slate of perks aimed at giving Nevada residents deeper discounts on rooms, dining, gaming and poolside amenities across the property.
“Cherry Rewards Local was designed to offer residents unbeatable savings on resort amenities, enhanced gaming rewards and exclusive dining perks,” said Jim Simms, vice president of casino for Virgin Hotels Las Vegas…
The program includes up to 35 percent off room rates with no resort fees, 10 percent off spa services and $75 pool cabanas Sunday through Thursday.
